Today these concepts are relatively clear to marketers, even if there are still some who resist and pretend not to understand.
SoMoLo a growing trend? I believe So social Mo mobile Lo Local is one of the more interesting trends. Some feel this is just another popular acronym that marketers are using to sell their services. There is certainly a lot of marketing activity in each of these three important areas.
However, what is different about SoMoLo are the opportunities available where these three intersect. Previously Nike has primarily used a strategy that could best be described as hero worship.
Basically, Nike would sign an endorsement deal with a top athlete in a sport…think Michael Jordan basketball or Tiger Woods golf; if you are a sports fan you can think of others.
New Landscape requires a new Nike Marketing Plan While Nike is a large and powerful brand, they realize that smaller upstart brands, like Under Armor, can be a competitive threat.
In order to maintain their competitive edge, Nike realized they would need to think differently. For Nike, thinking differently meant creating a new group to develop an entirely different product set. This was the beginning of a whole new marketing approach, one that focused on the digital and social space.
It was a radical shift from hero to community. Recently I noticed their new makeitcount campaign. This particular campaign is a textbook case study on implementing an effective SoMoLo strategy. After we have looked at the various elements I think you will agree.
Nike has created a brand experience within their property with this makeitcount landing page. Notice how the entire focus of the message is consumer focused. The timing and emphasis is masterful. For those familiar with social media, the use of makeitcount is a clever way to spark conversation in the social space, especially on Twitter.
Notice how easy it is for consumers to share this content with their friends on Twitter and Facebook. Seeding the conversation with a challenge is a very clever technique for drawing in consumers, especially influencers.
I really like the way the photo presents a living image of the message; it is consistent and represents the message very effectively. This Nike Case Study Reinforces simplicity and clarity.
Immediately following a compelling image with a distinct message that is ready to be shared are three simple steps for getting involved. In Switch, the textbook on change written by the Health brothers, one of the three necessary requirements for effective change is a clear path forward.
With these three graphics Nike has provided clear instruction both visually and with the written word. I really like the way the brand is integrated seamlessly and appropriately into the message and process.
In fact they have deftly become part of the solution. I find marketing case studies are helpful guides for implementing change. By understanding the elements of an approach we can emulate those characteristics and principles that are universal in nature. Part of thinking differently is exploring new approaches others have taken.
Nike, clearly on top of their SoMoLo marketing strategy, has effectively engaged consumers with clear calls to action and a clear path forward. What are your small business goals? Would love to chat about it.Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.: Sponsors of advertising are typically businesses wishing to promote their products or services.
Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. BibMe Free Bibliography & Citation Maker - MLA, APA, Chicago, Harvard. Case Study On Communication With Answers Marketing Spotlight Nike Most marketing organizations are stuck in the last century.
Our answer is that this is the wrong. Answer: Nike's excellence marketing strategies are their energy to achieve their market goals. Nike believes the "pyramid influence" that the preferences of a small percentage of top athletes influence the product and brand choice%(10).
Case Study On Nike Field: Business & Finance – Marketing Using both theory and practical managerial thinking as well as supporting research, respond to each of the questions below (Do not use the question-and-answer format) In formatting your case analysis use an essay format with subheadings.
Do not use the question-and-answer . Good product + Strong Marketing strategy = BOOM! You can find a lot of information on the internet about how to take your marketing to the next level.
So, i’m gonna share with you Ways to Increase Conversion with Cognitive Biases ie psychological.
case study of marketing by Surya Rao on Friday 3 December , PM | Category: Marketing MARKETING SPOTLIGHT NIKE Nike hit the ground running in Originally known as Blue Ribbon Sports, the International Marketing Case Study!! International Marketing (Case Study) MBA Projects Here - Exchange Swap. Yahoo Lifestyle is your source for style, beauty, and wellness, including health, inspiring stories, and the latest fashion trends. Video: Marketing Case Study: Nike's Global Marketing Strategies Nike's success in global marketing relies on their ability to reach many audiences with tailored messages.